AMMAN — A study conducted by Visa entitled with "Stay Secure" is launched on Wednesday, in association with Bank al Etihad, and in sponsorship of Central Bank of Jordan (CBJ).

 

The recent study made by Visa highlights "strong" consumer awareness and "solid" adoption of digital payment security measures in Jordan.

 

"Stay Secure" which surveyed 300 adults, found that 96 per cent of consumers are "actively" taking precautions to secure their online transactions, underscoring growing suaveness as digital payments "rapidly" gain momentum.

 

While 44 per cent of respondents acknowledge their vulnerability to scams like phishing, this is offset by greater adoption of security measures and a preference for stronger authentication, indicating a "proactive" shift in consumer behaviour.

 

Consumers are now "demonstrably" more adept at spotting red flags and verifying the legitimacy of online interactions.

 

This awareness is underscored by 50 per cent of consumers who consider themselves knowledgeable about recognising fraud and scams.

 

Additional insights highlight the continued acceleration of digital payments in the Kingdom, with 96 per cent of respondents stating that they "mostly" or "completely" trust digital payments, even in the face of potential fraud threats.

 

As digital payments continue to grow in use and popularity in Jordan, the study outlines "actionable" steps that retailers, banks and payments processors can take to cultivate even greater trust.

 

By 2030, the number of users in the digital payments market in Jordan is projected to reach 6.37 million with a transaction value of $11.22 billion.

 

Vice President and Country Manager for Levant Mario Makary, said: "Visa is proud to bring our Stay Secure study to Jordan, affirming a highly empowered consumer base in the country."

 

He added "Jordanians understand the future of payments is increasingly digital and are not only aware of digital payment security threats but also actively taking steps to protect their transactions."

 

Makary noted that "this proactive engagement, with an unwavering trust despite fraud concerns, powerfully illustrates the value and convenience of digital payments."

 

"Visa's continuous consumer education initiatives are vital for fostering and reinforcing this trust. Yet, with online scams an ever-present danger, continuous consumer vigilance remains paramount." He added.

 

Chief Executive Officer of Bank al Etihad, Muntaser Dawwas‏, said that "We are pleased to work with Visa to create a more secure and inclusive digital payments ecosystem that benefit consumers, businesses and banks in Jordan."

 

CEO noted "Awareness is the first step, and the Stay Secure initiative provides educational resources and practical tips to combat fraud."

 

Dawwas added "at Bank al Etihad, we believe this collaboration is particularly vital for dynamic markets like Jordan, where digital transformation is rapidly accelerating. By working together, we can ensure a safer digital experience and financial future for all."

 

During the inauguration of the Stay Safe study, Makary addressed the "key: findings of study, including; susceptibility to scams, which 98 per cent of consumers believe their friends or family would fall for a potential scam, especially if it’s a text message to verify account information (58 per cent).

 

Another finding is building trust, as around 98 per cent of respondents surveyed "trust" digital payments for making transactions.

 

In fact, 78 per cent Jordanians feel more secure when required to enter a texted code or click on a link from the vendor to confirm their identity when making online payments.

 

Digital payments gain traction is one of findings where Consumers in Jordan view digital payments is faster and simpler than other methods (73 per cent) and appreciate that they allow them to make payments anytime, anywhere (64 per cent)

 

Study revealed that 50 per cent of respondents consider themselves "very" or "extremely" knowledgeable when it comes to recognizing frauds and scams.

 

In Jordan, 52 per cent consider mobile payments as the "easiest" digital payment method, while bank transfers are the "safest" and "most secure" (66 per cent).

 

Overall, 80 per cent intend to use digital payments more over the next 12 months.

 

The "Stay Secure" study is a part of Visa’s annual Stay Secure campaign, launched in Jordan in partnership with Bank al Etihad, which reflects both partners commitment to raising consumer awareness, strengthening education, and building confidence to combat social engineering threats.