AMMAN — The Jordan Football Association (JFA) has expressed pride in Jordanian fans across the Kingdom and abroad, praising their strong national spirit in supporting the national team, The Nashama, celebrating its achievements, and wearing its jerseys.

 

The association said in a statement, carried by Al Mamlaka, that the widespread support reflects a sense of unity and belonging among Jordanians from all regions, and welcomed all forms of public engagement with the national team.

 

It also encouraged fans, institutions, and community groups to continue participating in national celebrations linked to the team’s success, provided such activities comply with the law and respect the rights of the association and its commercial partners.

 

The JFA also said that its name, logo, the national team’s identity, visual assets, and official trademarks are legally protected and registered under applicable Jordanian law, adding that the national team’s official jersey designs are owned by the association and produced in partnership with “Kelme,” the official kit supplier and a registered trademark.

 

It also said that all commercial rights related to images of national team players, whether individual or group, still or moving, belong exclusively to the association and may not be used for commercial purposes without prior authorisation.

 

The association warned that any unauthorised commercial use of its trademarks, logos, official designs, or player images, including the production, import, distribution, or sale of merchandise bearing such elements, constitutes a legal violation and may result in civil or criminal liability.

 

The JFA said that official jerseys and merchandise are available only through approved sales channels, including its headquarters at Al Hussein Youth City, Kelme stores in Sweifieh and Jabal Amman, Abdali Boulevard, and the Talabat platform.

 

It stressed that products sold outside these outlets are not official or authentic.

 

While emphasising the protection of its intellectual property rights, the association said that these measures are not intended to limit national expression or fan initiatives. It welcomed community-driven ideas and celebratory products supporting the national team, as long as they do not infringe on protected trademarks, designs, or player images.

 

To support lawful fan engagement, the JFA announced the launch of a dedicated “Al Nashama” fan logo, made freely available for public and community use across promotional and celebratory materials.

 

The association also said it is coordinating with relevant authorities and law enforcement agencies to address any infringement of its rights, reserving the right to take legal action where necessary.

 

The association called on fans to support the official product, saying that the revenues contribute to supporting the national team, developing Jordanian football, and building a new generation of promising Jordanian talent.

 

It also emphasised the importance of purchasing official jerseys and merchandise only from approved sales points and channels.