AMMAN — The Jordan Tourism Board (JTB) has launched its 2026 North American roadshow in New York City, bringing together 13 Jordanian destination management companies and 33 American tour operators and tourism partners to promote the Kingdom and attract more visitors.

 

Organised in cooperation with Royal Jordanian Airlines (RJ), the event featured orientation and training sessions on Jordan’s tourism offerings and 429 bilateral business meetings to explore potential partnerships and develop travel itineraries covering religious, eco, luxury and adventure tourism.

 

The roadshow also introduced Trove Tourism Development Advisors, the JTB’s newly appointed representative in North America, tasked with strengthening ties with industry partners, coordinating marketing campaigns and expanding travel programmes.

 

The New York event marked the first stop on a five-city tour aimed at expanding trade networks and increasing Jordan’s inclusion in US travel itineraries.

 

The roadshow was scheduled to continue in Chicago on October 22, followed by Los Angeles on October 26. Follow-up efforts will focus on translating meeting outcomes into travel programmes.