AMMAN — The Jordan International Food Festival (JIFF), in coordination with the Jordan Hashemite Charity Organisation (JHCO), launched a humanitarian relief campaign on Monday to support people in the war-torn Gaza Strip.

 

A convoy of five trucks carrying food and medical supplies was dispatched from the festival site, with contributions from participating companies, institutions, individuals, and private sector representatives.

 

Organisers said the initiative aims to deliver 300 tonnes of aid to Gaza in three phases over the course of the festival. The phased approach is intended to ensure a continuous flow of assistance and meet urgent humanitarian needs in the Strip.

 

Director General of the Jordan Tourism Board Abdul Razzaq Arabiat reaffirmed Jordan’s steadfast support for Gaza, under the leadership of His Majesty King Abdullah.

 

“Jordan continues to carry out its humanitarian responsibilities using all available resources and within a sustainable framework that reflects the Kingdom’s solidarity with the people of Gaza,” Arabiat said, adding that the initiative aligns with the festival’s mission, which combines cultural and economic elements with national values of generosity and support.

 

Tourism Board spokesperson Anas Adwan described the campaign as part of the private sector’s social responsibility and the Kingdom’s broader humanitarian commitment. He added that donation channels will remain open throughout the festival, encouraging continued public participation.

 

Festival Director Jihan Sahawneh highlighted the festival’s role in promoting humanitarian action and empowering local communities. She noted that JIFF supports youth-led initiatives and start-ups in the food and kitchen production sectors, while also showcasing Jordanian cuisine and cultural diversity.

 

This year’s festival features 165 entrepreneurial projects, including 76 women-led initiatives, 180 Jordanian restaurants, and 20 food manufacturing companies. It also supports 38 local communities through production kitchens, handicrafts, and cultural exhibitions.

 

The Tourism Board announced that proceeds from the festival, taking place in Amman from August 6 to 11, will be donated to support children in Gaza.